Panda Express, Lunar New Year

Panda Express needed to own Lunar New Year on social without a paid media budget, which is a fancy way of saying “no boosting.” We had a limited budget to pay creators to showcase Panda Express’s brand-new Lunar New Year digital board game (try saying that five times fast).

I helped research influencers, outreach, negotiate contracts, adjust based on client feedback, and take this all to launch in just a few weeks. The campaign generated 1.5MM impressions, 767K+ video views, and 60K+ engagements, purely through organic creator content.

It was awesome. Take a look at two of our top performers below.