US Mobile
I pledge allegiance to great wireless. Writing full-funnel content that demystifies wireless for real humans.
TL;DR
Role
Copy Lead + Growth Marketer, 2023 - Present
Channels
Web, Email, Social, Product, App
Output
Brand voice guide, 50+ campaigns, Product launches, and more
Results
Brand voice guide, 50+ campaigns, Product launches, Email automation
In an industry dominated by three giants, US Mobile is revolutionizing wireless with customizable plans and transparent pricing. When most carriers lock customers into rigid contracts, US Mobile gives them real control over their wireless experience. The challenge: how do you disrupt an established market while making complex wireless technology feel simple and approachable?
As Copy Lead, I developed messaging that turns technical features into real human benefits. From launching America's first Super Carrier™️ positioning to breaking down international roaming, my work spans newsletter campaigns that drive engagement, social content that makes wireless concepts shareable, blog posts that educate without overwhelming, and product copy that maintains consistency across every touchpoint.
